Augmented Reality is the computer-aided extension of the perception of reality. This information can address all human sensory modalities. However, augmented reality is often only understood as the visual representation of information, i.e. the addition of computer-generated additional information or virtual objects to images or videos by means of superimposition.
Augmented Reality (AR) is now entering the web. In the coming months, there will be hundreds of millions of Android and iOS devices that can offer augmented reality experiences - that is, users can view the world on their mobile phones and place digital objects wherever they look.
To make this accessible to as many users as possible, we have integrated Augmented Reality into our online shop.
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